
Leonetto Cappiello
Known as the father of modern advertising, revolutionized poster art with bold, innovative designs. Inspired by everyday life, theatricality, and humor, he was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the early norm. Over the course of his career, Cappiello produced more than 530 advertising posters, conveying energy, modernity, and playfulness while transforming commercial products into symbols of desire.
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Mossant Hats by Leonetto Cappiello
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Végétaline Poster by Leonetto Cappiello
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Cognac Monnet by Leonetto Cappiello
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Anise Liquor Poster by Leonetto Cappiello
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Vermouth Poster by Leonetto Cappiello
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Sfer 20 Radiola by Leonetto Cappiello
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Royat Poster by Leonetto Cappiello
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Fournier Demars by Leonetto Cappiello
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Champagne Poster by Leonetto Cappiello
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Bitter Campari by Leonetto Cappiello
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Absinthe Poster by Leonetto Cappiello
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